Nicki Minaj has signed on as an investor and spokesperson for a unique brand of Moscato wine.
The singer will front a new advertising campaign for Myx Fusions’ fruit-infused beverages, which come in original, coconut and peach flavours and are bottled in single serving sizes.
Announcing the partnership news on her website, Minaj states: “I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
The hip-hop star isn’t the first celebrity to invest in the wine industry – Angelina Jolie and Brad Pitt and Dave Matthews also have wines.
Busta Rhymes recently released the lead single from his upcoming album, called ‘Twerk It’. My Pink Friday has officially confirmed that a remix featuring Nicki will be released. Though the date is unknown, a photo of her on set was posted on DJ Khaled’s Instagram (look above)! Stay tuned for more info.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young , part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
“Myx is a great new innovation in a category that is exploding,” says Peter Reaske , Myx Fusions CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”
Myx Fusions, a product of Myx Beverage LLC, is currently available in New York, New Jersey, Los Angeles, and Las Vegas and is coming soon to a retailer near you. For locations, please visit us online at www.myxfusions.com.
Follow Myx on Twitter at @MyxFusions and like us on Facebook at Facebook.com/MyxFusions.
2 Chainz brought some ratchetness and surprises to the Summer Jam stage on Sunday. In addition to performing his hits, the Atlanta rapper was joined by Nicki Minaj for “I Luv Dem Strippers” and “Beez in the Trap.” The Young Money star, who rocked a Chanel hat over her curly blonde wig, returned to the Hot 97 concert following last year’s debacle.
“New York, Jersey, Hot 97 I love you!” she said before walking off stage and into the arm’s of Hot 97 personality Peter Rosenberg, who dissed her hit “Starships” during last year’s event.
Source: Rap Up
In case you questioned whether or not Nicki Minaj‘s beef with Hot 97 was really over—here’s some evidence.
The Barbz leader made up for lost time last year by surprising fans at the radio station’s famous Summer Jam XX concert in New York City tonight.
YMCMB’s female rapper popped up on stage during 2 Chainz‘s performance to spit her verse on his track “I Love Dem Strippers.”
Afterward, Minaj delivered a few lines from her hit “Beez in the Trap,” before walking over to her former feuding partner, DJ Peter Rosenberg, and giving him a nice, long hug as she exited the stage.
Nicki made a stop at Hot 97 earlier in the week to squash whatever issues still remained between her and Rosenberg after nearly a year of tension.
The DJ apologized for throwing shade at the “Starships” rapper before she hit the Summer Jam stage last year—causing Minaj to pull out of the show completely—and the celeb responded, “It’s water under the bridge…I mean it’s so long ago. I can’t even act like I care anymore, but I appreciate you guys having me.”
And all is well again.
This week Nicki Minaj officially said goodbye to her judging gig on “American Idol,” (as did Mariah Carey) but at least the YMCMB rapper can look back on the season with fond memories. Some of Nicki’s best moments found her doting on contestants with oddball nicknames, almost storming off set in protest, calling Mariah Carey “sir” and even offering her a Q-Tip onstage.
Those Crazy Nicknames
Though some people criticized Nicki for her decision to accept the “Idol” judging gig, it was clear from the start that she was the most entertaining figure on the panel. Every week she blessed contestants with stranger and stranger nicknames (see: “Gumby,” “Finger Licking Good” and “Ladybug”) which spawned the trending hashtag #NickiNickNames for a bit.
Showing Up Late, Then Dishing About Waffles
Showing up late to work is never a good look, but if you’re Nicki and traffic gets you stuck running behind–when you do show up, just talk about waffles a lot. “Sometimes when I wake up everyday…if I’m not working I’ll eat waffles, like, buttermilk waffles, and then I’ll have to have Aunt Jemima buttermilk syrup on it. I’ll toast it—but then I never burn it—I’ll put in the microwave and then warm it up a little bit, and that’s what that performance felt like to me.”
Almost Walking Off Set In Protest
Sometimes, no one understands you, and in that case threatening to leave if one of your favorite contestants gets voted off is the way to go.
Telling Mariah Carey To ‘Simmer Down, Sir.”
Mariah and Nicki continued to bicker for almost the entirety of the season, and in one of our favorite moments the YMCMB rapper tries to get the singer to take a down a notch by asking her to “simmer down, sir.”
Offering Mariah Carey A Q-tip
“Simmer down, sir” didn’t get through to Mariah Carey clearly enough, so next Nicki offered her a Q-tip to “clean them ears out.”
Bringing Drake to “American Idol”
“Idol” contestant Candice Glover was open and honest about her love for Drake, even covering one of his songs on the show, so Nicki did her a solid by asking the Toronto rapper to show up for a quick cameo, which sent her through the roof.
Count on Mariah Carey to beat Nicki Minaj to the punch…or on Minaj to steal Carey’s thunder.
Either way you look at it, the divas’ time butting heads on American Idol is over. Fox announced today that Minaj will not be returning to American Idol next season less than two hours after Carey’s exit was announced.
“Nicki Minaj is a superstar who brought a level of honesty and passion to American Idol and who had a tremendous positive impact on so many contestants this season,” Fox said in a statement. “Given her extremely busy career, we understand and respect her decision and wish her the best.”
Minaj tweeted after the announcement:
“Thank you American Idol for a life changing experience! Wouldn’t trade it for the world! Time to focus on the Music!!! Mmmuuuaahhh!”
Producers counted on Minaj and Carey to stir up ratings for the long-running singing competition, but their so-called feud fizzled by the end of auditions.
Jennifer Hudson has signed on to be a judge in season 13, and producers are also reportedly chasing alums like Adam Lambert and Clay Aiken to join as well. Kelly Clarkson, we’re told, had been approached but will not be taking part in the new season.
Will you miss Nicki on Idol?
Nicki Minaj is willing to play nice.
The rapper agreed to be a guest on New York City’s Hot 97 morning radio show yesterday, in an effort to clear the air and squash her almost year-long beef with DJ Peter Rosenberg, and it looked like the duo made some good progress.
After throwing some shade at the “Starships” rapper before she hit the Summer Jam stage last year—causing Minaj to pull out of the show completely—Rosenberg explained himself to the best of his ability, and wanted to make it clear that he would never speak ill of Minaj as a person.
He even shared a memory from back in the day when Nicki first got in the game, recalling that he went up to give her props and predicted that she could take over the rap game.
Minaj didn’t remember all that, but she did appreciate him taking the time to set the record straight, and simply said, “It’s water under the bridge…I mean it’s so long ago. I can’t even act like I care anymore, but I appreciate you guys having me.”
She also added that, “In hindsight…I should’ve just did the show,” and to explain why she took such offense to Rosenberg’s comment, Nicki said, “I never found you funny. I never found you entertaining. I never found you smart. I just found you annoying…To me you don’t have enough of a resumé to make those comments.”
Yes, sounds kinda harsh, but we promise that peace was made, and there might even be a possibility that Barbz will see Nicki perform at the 2013 Summer Jam concert on Sunday.
If the rumors are to believed, Nicki Minaj soon won’t have American Idol as a platform with which she can reach young fans.
She’ll be off the show almost as soon as Season 12 concludes.
But the eccentric singer does cover the latest issue of Teen Vogue, hoping her past experiences can shape the future of many followers out there.
“Every time my parents fought, my mother would have us move and I would have to go to a new school, which meant I’d have to face the task of making new friends,”
Nicki said, adding:
“I encountered jealous girls a lot. What it came down to is that the bullies wanted me to bow down to them and I just wouldn’t.”
Minaj said she got into a few fights, yet everyone knew she was not going to be “pushed around.”
But the artist has taken a different approach with virtual criticism, saying of negative messages across various social media networks:
“I used to read the bad things people said about me. Then I asked myself, ‘Why am I reading that when I have millions of people saying great things?’ You cannot give negativity power.”
Hear that, younger generation?
“I tell teens… If people keep taunting you and you keep reading it, it’s poison,” Minaj said.
Makes perfect sense to us.