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Gather ’round Barbs, Queen Barbie has released the first look at her new line for Kmart and online retailer Shop Your Way and it’s kinda cray.
The rapper announced her partnership with the budget megastore earlier this year, describing the line in a press conference as, “rich stuff, quality stuff; my big thing is that it cannot look cheesy or cheap.”
Not cheap? We’d have to give the clothing a proper feeling up to determine that. Not cheesy? We can’t check that box off with confidence just yet. As teased by the preview video released this week, Minaj’s line is pretty much what you’d expect from a fashionista-without-borders—tethered by Kmart execs.
The collection appears to emulate the outlandish Minaj’s style at a fairly basic level. Although the 30-year-old star has historically hit stages and red carpets in Gaga-threatening costumes, her style in 2013 has been exceptionally toned down. It may have a lot to do with her time as an American Idol judge, given that the show’s audience isn’t the most style conscious.
From what we can see, the line flaunts bright colors, neons, and bold prints, focusing on leggings, body con dresses, and blazers similar to what the rapper herself has been wearing this year (that gray one has got to go).
Minaj said of the line, “There are some dresses that I’m obsessing over already, just the shapes of them. They tuck you in at the right places and they enhance the right places.”
Overall the collection seems a bit hit-and-miss, ranging from stuff you could find at discount street shops to fairly chic Versace-esque chain print dresses and fun metallic bustiers. Guessing by the presence of puffy jackets and fun fur, the line will be released this fall.
Jun 13, 2013
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It’s no secret that Nicki Minaj has transformed her look in a major way this year. She’s stepped away from her wild styles and ridiculous ‘fits into an image that “highlights that she is a woman, a very attractive woman with a great body,” her new stylist Jerod McClairn says.
Since joining her glam squad in November, McClairn–who has also lent his sartorial know-how to Tracy McGrady, Penny Hardaway and Brandon Jennings–has become the visionary behind creating the Queen Barbie’s current look. He credits the 17 years in the entertainment industry as his preparation for his first foray into switching up a client’s image.
Vixen caught up with the stylist/ fashion designer as he talks about working with the new face of Myx Fusion, gives tips on how to find the perfect stylist and what celebrities he would love to style. — Sharifa Daniels
Is anyone else getting super anxious for the official drop of Nicki Minaj‘s Shop Your Way collection with Kmart? Barbz, I know you feel me. We’ve been following along since the first mention of the collaborative clothing line, carved out time for the live press conference, set our alarms for the first look, and even placed our ballots for the t-shirt slogan contest. Each step taking us closer to the collection’s slated launch this fall but also forcing us to ask a little louder, “CAN WE HAZ YET?” Welp, here’s another milestone to add to the road to the line’s final unveiling: behind-the-scenes video of Nicki and her design team working on the collection.
Minaj hits up the design studio with her team to go over some of the latest stock of samples: printed skater dresses with cut-outs, graphic leggings, technicolor puffer vests, and cropped bustier tops. “There are some dresses that I’m obsessing over already, just the shapes of them,” Nicki says over shots of potential inclusions in the forth-coming collection, “They tuck you in in the right places and enhance the right places.” Form is important to Minaj who rattles off “Comfortable equals confident” as a kind of fashion design mantra. “I’m doing this for women in general to feel beautiful and sexy,” the Queen Barb explains, “and any woman can wear it and feel confident.” Stay up-to-date on Nicki’s Kmart collection and help guide the process along by following her Shop Your Way page!
Jun 07, 2013
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Nicki Minaj is getting in on the adult beverage game, announcing today that she has become part-owner in the fruit-infused wine line Myx Fusions. As part of this new business venture, Nicki will become the focal point of the brand’s marketing campaign, which will be spread across print, radio, television and special event platforms.
Myx currently sells their moscato wine only in New York, New Jersey, Los Angeles and Las Vegas, with its small blue bottle becoming a signature staple.
“I am so excited to team with the Myx brand,” said Minaj in a statement. “It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato,” said CEO Peter Reaske in a press release. “We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”
Jun 07, 2013
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Nicki Minaj has proven to be both a hip-hop and pop threat, but her versatility doesn’t stop there. Through the years, the Trinidad-born hitmaker has dabbled in dancehall, showing off her Caribbean swag, making her most recent splash with labelmate Busta Rhymes on the remix to his new reggae-drenched single, “Twerk It.”
The Dungeon Dragon first released his Pharrell-produced island thump last month, and Thursday night, he gave the track new life by adding the queen of Queens, New York. This time out, rather than employing her alter-ego Roman or her sometimes London accent, Nicki leans on her West Indian roots and lets loose a deep Patois. “Dutty gal, when ya see mi and what yu fi do/ Bow down, big chain and it heavy too,” she raps in a slow and measured pace.
Keeping with the vibe, Nicki goes on to shout out dancehall influencers like Vybz Kartel, Beenie Man and Bounty Killer, before repping for her birthplace, spitting: “Trinidad an no Jame$ mi no chat ’bout.”
Busta Rhymes, who is Jamaican-American, has always dabbled in reggae. On his 2009 album, Back On My B.S., he and Pharrell created a similar vibe with “Kill Dem.”
This isn’t the first time Nicki has embraced dancehall, either. Back in 2010, she hopped on a remix of Jamaican reggae singer Gyptian’s hit “Hold You,” and earlier this year, she contributed to French Montana’s Lil Vicious-sampling single “Freaks.” Though Montana’s single is technically a rap song, Nicki’s verse was drenched with island slang. “I feel like this song brings back the essence of the dancehall,” French told MTV News about “Freaks” back in March. “I feel like just the dances alone in this song is gonna take it somewhere else.”
Nicki’s remix with Busta Rhymes of the song ‘Twerk It’ is finally out! Nicki sounds amazing in this minute-verse cameo of her in the song.
Also, Busta Rhymes, Nicki Minaj and Pharrell shot a music video for the “Twerk It” remix at Pulse 48 in Flatbush, Brooklyn. Harajuku Barbie will be there in the official music video remix! Keep checking back to YoungMoneyHQ for the remix and to watch the music video, which is being directed by Director X.
Jun 06, 2013
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Nicki Minaj is no stranger to crazy hair! It seems that she changes her hair as often as she changes her clothes! Nicki was spotted with her shortest hairstyle to date on the set of her upcoming movie! Tell us what you think below!
Nicki Minaj has been seen rocking numerous wigs throughout May and June on the set of the upcoming film The Other Woman. We caught a glimpse of the star wearing a very short and chic, blonde wig and we think she looks fabulous! What do you guys think?
Nicki Minaj’s Hair On ‘The Other Woman’ Set — Her Short & Sweet New ‘Do
We all love Nicki’s over-the-top hair looks that are ever changing and always extravagant. While filming for the upcoming film The Other Woman, Nicki has been able to sample an assortment of fun and different colored hair wigs.
When we saw the singer with her new blonde and dramatically shorter hair, we had to do a double take!
This look is absolutely stunning on Nicki! Her new “long bob” is shorter in the back with longer layers towards the front. While this new hairstyle could be described as a “make under” for the star, we think these softer locks look simple and elegant on her — and she still manages to look fierce!
We have never seen Nicki with such short hair and we think the simplicity of this look is flawless. Vote Here!
Jun 06, 2013
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With the success in worldwide advertising campaigns, hit TV shows, business ventures, Nick Minaj proves she is more than a female MC.
Coming in at #8 on Forbes “Cash Kings 2012: Hip-Hop’s 20 Top Earners,” Nicki Minaj is the definition of what it is to be a successful business women. In an industry consumed by men, Minaj has managed to obtain a piece of American pie by grasping the attention of major corporations. Let’s take a trip down memory lane of the star’s major endorsements and financial triumphs.
Although it wasn’t Nicki’s first cosmetic adventure, MAC was her most successful one. She sponsored a pink shade from the MAC Viva Glam line that became the #1 selling Viva Glam lipstick of all time. The best thing about it is that proceeds go to the AIDS Fund.
Minaj’s biggest endorsement to date was said to be with Pepsi. The multimillion-dollar deal made her the face of the Pepsi soda called “Pop,” that launched last Spring. The endorsement included a commercial filmed in South America.
Jun 06, 2013
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Myx Fusions, the fruit-infused, single serve moscato wine beverage, announces a partnership with Nicki Minaj today. The pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer, ” said Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
“Myx is a great new innovation in a category that is exploding,” says Peter Reaske, Myx Fusions CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”
Myx Fusions, a product of Myx Beverage LLC, is currently available in New York, New Jersey, Los Angeles, and Las Vegas and is coming soon to a retailer near you. For locations, please visit us online at www.myxfusions.com.
Follow Myx on Twitter at @MyxFusions and like us on Facebook at Facebook.com/MyxFusions.
About Myx Fusions
The next evolution in the wave of moscato mania sweeping the country, Myx Fusions leverages the explosive popularity of moscato wine and improves on the experience of drinking it. All natural and refreshingly carbonated, the three delicious flavors – coconut, peach and original moscato – are packaged in a sleek, perfectly sized 6.3-oz signature cobalt blue bottle. The easy to open, twist off cap provides the casual occasion of beer, while the beautifully designed package and premium quality beverage deliver the elegance of wine. Get the best of both worlds…Get in the Myx!