With the help of rapper, singer and songwriter, Nicki Minaj, Black Friday — the traditional start of the holiday shopping season — will once again turn pink on Nov. 26 as CompUSA and TigerDirect turn the shopping extravaganza into a charitable free-for-all for the fourth consecutive year. The consumer electronics and technology retailers expect to raise more than $100,000 from a portion of online sales and from customer donations to Susan G. Komen for the Cure(R), the world’s largest breast cancer organization.
“I fully support the efforts of Pink Friday and the goal of raising funds to support Susan G. Komen for the Cure and their charge to bring an end to breast cancer,” said Minaj. “I am pleased to be associated with the Pink Friday initiatives and to raise awareness amongst fellow African American women who are often the hardest hit by breast cancer.”
Customers can get involved in the following ways:
Donate $1, $5, $10 or $20, on top of their in-store or online purchase to Komen for the Cure. Watch a live 12-hour Webcast that will be available on www.CompUSA.com and www.tigerdirect.com, from noon to midnight. During the live webcast, limited quantities of electronics and other products will be sold at 50 percent off list price. The full proceeds from the sales will go directly to Komen. Sponsors of the Webcast include Intel, AMD, Lenovo, Logitech, I-INC, Canon, CA, Toshiba, TRENDnet, Garmin, Targus, Ultra, Samsung and Sony. View inspiring breast cancer survivor videos and educational segments during the webcast.