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Lil Nas X and Nicki Minaj announce brand partnership deals

Lil Nas X and Nicki Minaj have both signed big brand partnership deals. Lil Nas has partnered with M&Ms on a mission to bring people together using the power of music and sweets. Nicki Minaj, meanwhile, is aiming to help gambling platform MaximBet convince more women to waste their money on sports betting. But which is more achievable?

Hard to say really, although it’s a little easier to work out what Minaj’s new brand partnership actually involves. Whereas with the Lil Nas / M&Ms tie up… well, the press release says that the musician and sweets brand will “leverage the power of music to lay the groundwork for a new platform that brings people together to celebrate music, build connections, and enjoy more moments of fun through a series of initiatives set to kick off later this year”.

Allison Miazga-Bedrick – Senior Brand Director at M&Ms parent company Mars Wrigley – attempts to explain further: “In the world Mars wants tomorrow, society is inclusive. And through the M&Ms brand we’re committed to inspiring moments of connection and fun by encouraging a deeper sense of belonging”. Yeah, that’s just waffle, isn’t it?

“Music is one of the most powerful tools to bring people together”, she adds. “Like our iconic M&Ms brand, music sparks nostalgia, memories, and fun and we are THRILLED to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&Ms’ role within entertainment”.

Still not really sure what any of this involves, but my guess is some sort of website with a social element and some video content. If you were hoping Lil Nas X might be on hand to provide some clarity, well, his quote suggests that he has absolutely no idea what’s happening either.

“M&Ms is iconic and I’m a huge fan of the brand”, he says. “I’m excited to work with them on some really cool projects this year that are as colourful as they are”.

Sure. OK. Let’s move beyond meaningless marketing waffle to the specifics of this Nicki Minaj deal. Which is easier to understand. In that we’re told that the Minaj / MaximBet alliance will involve the musician and brand collaborating on merchandise, parties and fan experiences that seek to combine entertainment, sports, celebrity and, of course, betting. Though Minaj also gets some of those made up job titles that used to be super popular with music brand partnerships.

Specifically, Minaj is becoming an ambassador and strategic advisor for and to MaximBet – which is an offshoot of men’s magazine Maxim. Currently live in twelve US states and the Canadian province of Ontario, it wants to broaden its market by getting more ladies involved. Men have obviously long been happy to throw their money in the bin when it comes to online betting, but seemingly women are still a ‘growth market’ in this domain.

“I don’t think I’ve ever been prouder of a collaboration”, says Minaj, dubiously. “Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY! HA! Place your bets! Let’s GO!”

And that’s how you do it. MaximBet CEO Daniel Graetzer adds: “Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman. Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her – she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream”.

In terms of made up job titles, there’s one more to mention. Because Minaj isn’t just getting on board with MaximBet, she’s also taking up a new role at Maxim magazine as part of the deal too. She is now a Creative Director for the publication, which, says the press release, “will enable her to influence editorial, photography, profiles, covers and future events for the iconic publisher”. Uh huh.

“We are THRILLED to partner with Nicki Minaj”, says Sardar Biglari, Editor-In-Chief of Maxim. “She is an extraordinary entrepreneur and the leading artist of her generation, a combination that will be transformative for Maxim”.

So that’s all great. I’m so happy for everyone involved. Especially for anyone who has any idea what Lil Nas X is doing with M&Ms. Nicki Minaj’s deal – by the way – also serves to promote her upcoming tour dates and new album ‘NM5’. Which I guess – by me simply mentioning them here – just happened. See, the system works!


Nicki underwent breast reduction surgery!

Unconfirmed information appeared on the network that Nicki underwent breast reduction surgery and is now recovering. Recall that on July 1, the rapper will perform at the Essence Festival in New Orleans, and on July 10 at the Wireless Festival in London.

10 years ago Nicki Minaj and 2 Chainz released their single “Beez In The Trap”. The track peaked at number 48 on the Billboard Hot 100 and number 7 on the Billboard Rap Chart. The video has received over 215 million views.

7 years ago, Nicki Minaj’s “The Night Is Still Young” premiered as a single from The Pinkprint LP. The track has sold over 3,000,000 copies in the United States. The video clip has over 180 million views on YouTube. Also The Pinkprint album has reached 2.6 billion streams on Spotify. This is Nicki’s most streamed album on the service.

Nicki is rumored to appear on Lil Baby’s upcoming album, which is scheduled for release in July. And we are still waiting for the lead and the announcement of Minaj’s fifth album.

News Nicki Minaj Social Media
Nicki’s selfie breaks the internet!

Nicki Minaj’s natural beauty is taking over the internet, and her fans are totally hair for it. The rapper this week posted a series of videos of herself with little to no makeup and clips of her long, natural hair.

In the first video, Minaj is seen posing with a pulled back ponytail and laid edges. She also posted several videos of her hairstylist combing, smoothing and straightening her mid-back length hair with a brush and blowdryer.

“I’m L Long hair don’t care,” the “Feeling Myself” rapper wrote in a caption alongside the carousel of images.

Since posting, Minaj’s videos and photos have racked up more than 1 million likes and truckloads of comments from her fans. TV host and actress La La Anthony commented on the post with several heart-eye emojis, saying Minaj was “fresh face looking.” Another Instagram user chimed in, saying, “I’m sorry but this is infinitely more beautiful than your wigs,” referencing the colorful hair and blonde wigs the rapper typically sports.

Minaj later followed up with another video, giving everyone a better look at her natural strands. In the video, someone can be overheard saying “no tracks, no wig.” 

Minaj’s second post also addressed criticism from users who claimed her original videos were not a truthful representation of her natural hair.

“If you wanna know how thick my hair is go ask the ppl who do it how long it takes to straighten it out,” she wrote in the caption. “We all have diff texture follicles.” Minaj made headlines in 2014 for a similar post, after she shared an image of herself holding up a ponytail full of her natural hair with the caption, “No perm. No extensions.”

Source: Good Morning America

-Ozan |

Music News Nicki Minaj
Nicki Promises a Return to Her Career!

Along with her brand new song, Nicki Minaj promises to return to her “Nicki got her foot on b****s necks” era in a new viral post. She argued that many people haven’t listened to her previous eras.

“Many of y’all never experienced a ‘Nicki got her foot on b***s necks’ era & it shows So from this day forth y’all will not get papa bear mommy cuz y’all don’t deserve her. Yall won’t get ’bout to be preggers Nicki or preggers Nicki. Y’all gon get who y’all begged4,” Minaj wrote.

“And baby, that ‘b***s necks’ covers the whole spectrum. N****z tooooooooooooooooo,” she added in a followup tweet.

Some fans hope that Minaj will bring back “Roman,” one of her alter egos and can be heard in a number of past songs including “Roman’s Revenge,” “Roman in Moscow,” “Roman Holiday” and “Roman Reloaded. Another alter ego that fans are familiar with is “Queen Sleeze,” who Minaj has described as “calm but deadlier

“My husband always says he’s more afraid when I talk quiet then when I yell. Lmao. He said that’s how he knows when I’m dead tf serious,” she wrote.

Minaj has just released a new song titled “We Go Up” featuring Fivo Foreign and is encouraging fans on Twitter to get it trending or will push her new album back.


[PHOTOS] Nicki Slays at the MET GALA

NEW YORK, NY – MAY 06: Nicki Minaj attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art at on May 6, 2019 in New York City. (Photos by Bauzen/GC Images)


More photos:


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Who is Nicki?

Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj is a Trinidadian-born American rapper, singer, and songwriter.
Current Projects

Beam Me Up Scotty
Type: EP
Release: June 18, 2022

Unknown (feat. Lil Nas X)
Type: Unknown
Year: TBA
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Who is Nicki?

Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj is a Trinidadian-born American rapper, singer, and songwriter.


Beam Me Up Scotty
Type: EP
Release: June 18, 2022

Unknown (feat. Lil Nas X)
Type: Unknown
Year: TBA

Elite Affialites


Nicki Tweets
Site Stats
Name: Nicki Minaj Network
Webmasters: Caroline & Ozan
Established: January 2009
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