Nicki Minaj is getting in on the adult beverage game, announcing today that she has become part-owner in the fruit-infused wine line Myx Fusions. As part of this new business venture, Nicki will become the focal point of the brand’s marketing campaign, which will be spread across print, radio, television and special event platforms.
Myx currently sells their moscato wine only in New York, New Jersey, Los Angeles and Las Vegas, with its small blue bottle becoming a signature staple.
“I am so excited to team with the Myx brand,” said Minaj in a statement. “It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato,” said CEO Peter Reaske in a press release. “We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”