nicki minaj helps raise breast cancern awareness with pink friday

With the help of rapper, singer and songwriter, Nicki Minaj, Black Friday — the traditional start of the holiday shopping season — will once again turn pink on Nov. 26 as CompUSA and TigerDirect turn the shopping extravaganza into a charitable free-for-all for the fourth consecutive year. The consumer electronics and technology retailers expect to raise more than $100,000 from a portion of online sales and from customer donations to Susan G. Komen for the Cure(R), the world’s largest breast cancer organization.

“I fully support the efforts of Pink Friday and the goal of raising funds to support Susan G. Komen for the Cure and their charge to bring an end to breast cancer,” said Minaj. “I am pleased to be associated with the Pink Friday initiatives and to raise awareness amongst fellow African American women who are often the hardest hit by breast cancer.”

Customers can get involved in the following ways:

Donate $1, $5, $10 or $20, on top of their in-store or online purchase to Komen for the Cure. Watch a live 12-hour Webcast that will be available on and, from noon to midnight. During the live webcast, limited quantities of electronics and other products will be sold at 50 percent off list price. The full proceeds from the sales will go directly to Komen. Sponsors of the Webcast include Intel, AMD, Lenovo, Logitech, I-INC, Canon, CA, Toshiba, TRENDnet, Garmin, Targus, Ultra, Samsung and Sony. View inspiring breast cancer survivor videos and educational segments during the webcast.

“As we enter into our fourth Pink Friday, we are reminded that giving back is what the holiday season is all about,” said Gilbert Fiorentino, Chief Executive of Systemax Technology Product Group, including CompUSA and TigerDirect. “Along with our customers, we will make a tremendous impact on Komen for the Cure’s promise to end breast cancer.”

The 12-hour Webcast will feature an interview (via Skype) with Nicki Minaj and her “Your Love” video from her debut album, Pink Friday, breast cancer survivor interviews, informational videos and the sale of thousands of products at 50 percent off, with 100 percent of the proceeds donated to Komen. The products go “live” at different times during the Webcast and are sold to the first people who call in. The online products being offered at 50 percent off will not be available in stores, but in celebration of Pink Friday, all of CompUSA and TigerDirect’s retail locations throughout the country and in Puerto Rico will go “pink” with decor, bags, in-store donations and more.

“We are so grateful for CompUSA and TigerDirect’s continued dedication to our Komen and our promise to find a cure for breast cancer,” said Katrina McGhee, vice president of global partnerships at Komen for the Cure. “Pink Friday is one of the biggest shopping days of the year and this program allows a huge audience to learn about our cause and have the opportunity to give back as they start their holiday shopping.”

The following store locations will feature Pink Friday initiatives and events:

Christiana, DE — 106 Geoffrey Drive Dover, DE — 1350 N. Dupont Hwy. Jefferson, GA — 235 Hog Mountain Road Altamonte Springs, FL — 130 E. Altamonte Drive Aventura, FL — 17641 Biscayne Blvd. Brandon, FL — 11211 Causeway Blvd. Clearwater, FL — 23656 U.S. 19 North Deerfield Beach, FL — 1835 W. Hillsboro Blvd. Fort Lauderdale, FL — 1740 N. Federal Highway Fort Myers, FL — 13741 S. Tamiami Trail Jacksonville, FL — 10207 Buckhead Branch Drive Jacksonville, FL — 9244-A Arlington Expressway Kendall, FL — 12200 N. Kendall Drive Miami, FL — 7440 North Kendall Drive (Dadeland) Miami, FL — 14951 South Dixie Highway (Falls) Miami, FL — 7795 West Flagler Street Orlando, FL — 7802 South Orange Blossom Trail Pembroke Pines, FL — 10121 Pines Blvd. Plantation, FL — 12170 West Sunrise Blvd. Tampa, FL — 701 North Dale Mabry Palm Beach Gardens, FL — 3942 Northlake Blvd. Chicago, IL- 2500 North Elston Ave. Hoffman Estates, IL — 675 West Golf Road Naperville, IL — 175 Ambassador Drive Orland Park, IL — 201 Orland Park Place Durham, NC — 1058 West Club Blvd. Raleigh, NC — 3131 Capital Blvd. Guaynabo, PR — 1498 Roosevelt Avenue El Paso, TX — 9521 Viscount Avenue McAllen, TX — 1800 South Main, Suite 400 Arlington, TX — 1600 Interstate 20 W Dallas, TX — 14060 Dallas Pkwy Euless, TX — 2800 Hwy 121 Plano, TX — 721 Central Expressway Bunker Hill, TX — 9714 Katy Freeway

In 2010, an estimated 207,090 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 54,010 new cases of non-invasive (in situ) breast cancer, according to the American Cancer Society. Susan G. Komen for the Cure, the global leader in funding breast cancer research, has invested nearly $1.5 billion in research and community health programs with nearly $465 million of it directly dedicated to research.

For more information on Pink Friday, please visit

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Who is Nicki?

Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj is a Trinidadian-born American rapper, singer, and songwriter.
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