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Once a foul-mouthed tough chick with a chip on her shoulder, Nicki Minaj has blossomed into one of rap’s most arresting emcees. Now, she’s ready to prove herself with the release of her highly anticipated debut, Pink Friday.
Three years ago, Nicki Minaj sat hunched on a cramped staircase in her native Queens, her crispy black hair tucked behind a pair of chunky gold doorknockers. “Y’all bitches better sharpen ya mothafuckin’ No. 2 pencil – ‘cause I stay on point!” she shouts, waving a brick of Benjamins on reserve for a manicure. The tirade, capped by a pointy acapella freestyle, landed on 2007’s The Come Up DVD, introducing a hardened urbanite with raw, unmined talent.
Today, Nicki clicks her black stiletto heels into a bright studio in Manhattan’s Garment District. She dismisses an egg white breakfast that isn’t to her liking and sifts through a rack of couture, giving the green light to select designs. A personal handler – one of the many on her team – clears the set to make her comfortable as she ducks behind a curtain for makeup and pampering.
Ever since her mentor Lil Wayne welcomed her to his testosterone-fueled Young Money gang on the strength of her DVD appearance, the 25-year-old has sped down the hip-hop highway to become the new decade’s first rap diva. Over the past year, Nicki became the first solo female emcee to top the Rap Songs chart since 2002 with the saccharine “Your Love,” effectively ending rap’s estrogen drought. In October, she shattered a Billboard record by becoming the first rapstress to simultaneously land seven songs (a combination of both solo and featured tracks) in the Hot 100 chart and sell a combined 4.29 million copies.
The numbers are on her side, but Judgment Day arrives on November 22, the day her hyped debut Pink Friday hits stores. Earlier this year, her Cash Money cohorts nudged her into the studio to begin cold recording the LP, attempting to capitalize on the buzz from animated verses on Ludacris’ platinum-certified “My Chick Bad” and Young Money’s “BedRock.” Initially, Nicki balked at the demand, worried that her talents were better suited for 16-bar guest contributions.
“I was so afraid to put out an album for fear of failure,” she later admits, stretched across a dressing room couch in a yellow Harajuku Lovers tee and flowing sweatpants. “I wanted to put my album out on Valentine’s Day of 2011. And my label was like, are you fucking crazy?”
With a fan base that’s expanded from hip-hop to mainstream pop (even Regis Philbin branded her “the next Lady Gaga” following a performance on his show), Nicki isn’t ditching her aggressive hood past. Pink Friday carefully straddles the line between boisterous hip-hop and glistening pop, boasting an eclectic roster of guests including Rihanna, will.i.am, Drake, Kanye West and Natasha Bedingfield (who appears on “Last Chance”).
Pop has a heavy hand in the full-length, but Nicki panders to the hip-hop sect with the harsh “Roman’s Revenge.” The track, which sports a wobbly electronic beat and saucy lyrics, pairs her gay alter ego Roman Zolanski with Eminem, who also used the beginning stage of his career to rap from the perspective of a character.
“We both have our own world, and we’re just colliding. I feel like we’re on a freaking collision course or something. But it’s very equal,” she explains. “I want a piece of that Slim Shady world because I feel like it may have subconsciously influenced me.”
Fans who have been lured into the Minaj matrix by her mystique will also see a more introspective side of the Harajuku Barbie on the album. Typically on wax, Nicki can flip from pointy and aggressive to British and ditzy over a span of two bars, leaving listeners in the dark about the girl behind the mic. One minute, she’s a squeaky British valley girl like on Mariah Carey’s “Up Out My Face (Remix),” and the next, she’s back to being Roman on Trey Songz’s “Bottoms Up.”
But where she used the bulk of her 2010 recordings to take listeners to metaphor heaven, she strips away the gloss and allows herself to become vulnerable for the first time since her stark 2008 track “The Autobiography.” On “Dear Old Nicki,” for example, she addresses why she changed from the feisty around the way rap chick to female emcees’ saving grace.
“I’m going to talk about my family and a little bit of dysfunction – or I should say, lots of dysfunction. And I’m just going to talk about me and self-searching and why I made the choices [I did],” she says, differentiating between her aliases and Onika Tonya Maraj – her birth name. “Onika is not Nicki is not Roman. People will never be able to figure me out. I can tell you my whole life story from beginning to end, and then tomorrow, I’ll be just a different person.”
Her identity is as shape-shifting as her rainbow collection of wigs, but her history is written in stone. Growing up in Queens, New York, a young Onika attended the LaGuardia High School of Music & Art and Performing Arts (of which Fame was based), slinging her first rhyme to impress her next-door neighbor, Jennifer. “I started saying it to everybody,” she says with a giggle. “I thought that they were laughing with me, but they were really laughing at me.”
Reared on a healthy diet of Slick Rick and Doug E. Fresh, Nicki spent her adolescence studying hip-hop and developing a taste for couture from admiring her supportive mother’s fashion expertise (“She was wearing only the flyest shoes and dresses”). But where she spent countless hours locked in her room penning rhymes, hip-hop became a necessary escape from life’s harsh realities. On “The Autobiography,” Nicki details a traumatic episode where her substance-abusing father tried to burn the house down with her mother inside. It was one of the many situations that molded her into the hotheaded firecracker barking on The Come Up DVD.
It wasn’t until she met Wayne that she finally found a strong male figure capable of nurturing her love of rhyme. His oversight on her 2008 Sucka Free mixtape and her breakout 2009 tape not only cultivated her eccentricities, but also stamped her with a co-sign from a member of the hip-hop elite. Under the Young Money skein, the two joined forces with the rest of the squad to release We Are Young Money in December 2009, later earning gold certification for the album and a platinum plaque for “BedRock” in June.
But Nicki quickly learned a harsh lesson. Wayne could only take her so far as a solo artist, and his incarceration this past March left her and the YM camp to their own devices. His absence jolted her, not just on a personal level, but also taught her that making it to the top of the game doesn’t reward with automatic bulletproofing.
“At any given moment, you can experience your last day, whether it’s going to come back, as in his case, or whether it’s gone forever,” she slowly states, citing Remy Ma as another incarcerated emcee who often crosses her mind. “I can’t stop, I don’t know when this is going to end. I don’t know if this is going to end. I don’t know how long I’m going to have.”
The sobering reality put her into beast mode. Her buzz not only grew in the wake of Weezy’s imprisonment, but her willingness to experiment turned her saltiest haters into believers. According to Nicki, her pivotal 2010 moment wasn’t when “Your Love” hit the top of the charts – it was with a show-stopping guest appearance on Kanye West’s “Monster,” a giveaway track where she eclipses Jay-Z, ‘Ye and Rick Ross during a blackout verse.
“That has to be the breakout Nicki Minaj moment. That was my moment,” she says. Nicki laid down the verse after ‘Ye reached out to her through his former arm candy Amber Rose, hopping on a flight to Hawaii where she met up with West and laid down the track’s first vocals. “People paid attention because of who was on it and because I held my own and I stayed true to my crazy animation, and it’s like I didn’t have to take my fun stuff out. I was able to incorporate Nicki Minaj on a record with Jay-Z and Kanye West. And I think people know that’s a difficult task in itself.”
Her success as an emcee has also jostled hip-hop’s gender lines, uncorking the forgotten female rappers of yesteryear. It’s no coincidence that Lauryn Hill returned from self-imposed exile or Rah Digga followed up her 1999 debut with her sophomore album this year. Some female emcees forgoing comebacks, like Foxy Brown, have co-signed Nicki and praised her consistent wins, but artists like Lil’ Kim have blasted Nicki for forgetting to pay homage to past femcees.
“These girls aren’t mad at me. They’re mad at themselves,” she states, shooting down questions on why she never took Kim’s bait. “[It’s] jealousy, insecurity and being broke. When you haven’t capitalized and you see I’m about to capitalize on this shit like it’s never been done before, then you’re mad at yourself.”
Nicki gets the last laugh. Plotting an international tour for 2011, the baddest bitch in the building is climbing the charts with her singles “Right Thru Me” and the will.i.am-assisted “Check It Out.” Wayne will rejoin the Young Money fam upon his release from prison. All eyes are on the year’s highest achieving female rapper, whose debut album could position her as one of the year’s most successful musicians.
“I know that is a classic album. I have never been this proud of anything in my life,” she says. “I just think that it’s such a dynamic body of work. I’m no longer afraid to drop it. Now, I know it’s time.”