Usher is single again and the swaggering singer is on the hunt in his next video. According to Nicki Minaj, who guest-raps on the track, Usher’s “Lil Freak” should help put him back in the spotlight with the ladies.
“The video is freaky. And it’s a great concept, a great story line,” Nicki told MTV News. “And it’s a great concept, a great story line.” The Young Money femcee described the premise as being similar to the “Saw” movies. “It felt just like one of the sequels to ‘Saw,’ ” she said. “It was dope.”
In those flicks, the main character, rather than punishing them with death, gives his victims a number of challenges. A quick listen to “Lil Freak,” where Usher sings about ladies going out to find other ladies for him, and you’ll understand the similarities.
The clip will be the second video from the singer’s upcoming Raymond v. Raymond, his sixth studio album, due March 30.
The video for “Hey Daddy (Daddy’s Home),” directed by Chris Robinson, debuted on MTV.com in January.
The lead single, the sweeping “Papers,” was the first offering from Raymond v. Raymond, a seemingly autobiographical take on his impending divorce from Tameka Foster.
“For you I gave my heart and turned my back against the world/ ‘Cause you were my girl, girl, girl,” he sings on the chorus. “I done damn near lost my mama, I done been through so much drama/ I done turned into the man I never thought I’d be/ I’m ready to sign them papers.”
Usher filed for divorce from Foster last year after nearly two years of marriage and two children. Foster struck back at Usher, however, in an interview with People magazine, calling the track “entertainment.”
“People shouldn’t take it literally,” she told the magazine.