Nicki Minaj has signed on as an investor and spokesperson for a unique brand of Moscato wine.
The singer will front a new advertising campaign for Myx Fusions’ fruit-infused beverages, which come in original, coconut and peach flavours and are bottled in single serving sizes.
Announcing the partnership news on her website, Minaj states: “I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
The hip-hop star isn’t the first celebrity to invest in the wine industry – Angelina Jolie and Brad Pitt and Dave Matthews also have wines.